Why Project Million is Needed

project_million_diabetes_projection_chartWe believe that every child should have the opportunity to live a healthy life. In America today, if no action is taken then it is next to impossible for a child to grow into a healthy adult. Current projections show that 80% of children will grow up into overweight/obese adults. It is also estimated that 1 in every 3 children will develop diabetes in their lifetime. We can not accept these projections, but must face the reality at hand and take action beginning today. 

While all people are extremely well-meaning, very few know how to raise a healthy child in today's world. Because of this, most parents and families are unintentionally developing very negative health habits in children. We don’t want to show you that you’re wrong, we simply want to show you how it works (Go through the next few paragraphs very slowly and it will begin to all make sense).

It’s all about excitement

It is natural to feed children unhealthy foods as a way to make them happy when they are sad. On the other hand, we tend to also celebrate with junk food. In doing so, we show a great amount of excitement around deserts, fast food, and large meals. We commonly use junk food as a way to calm down a child when they are acting out. Simultaneously, we reward children with junk food for being good. It's also natural to feed kids unhealthy foods when you don’t get to see them very often. When the kids visit relatives or family friends they are immediately offered a soda, candy, cookies, etc... 

project_million_sugar_consumptionWhen children are on the computer or watching TV they are exposed to countless hours of commercials showing excitement around junk food. When foods are brought to school they are usually foods such as doughnuts and pizza. Now the child is able to get out of their school work and enjoy a good time around these foods. When we go to almost any event such as a family cook out, a movie, or a football game, a child is again surrounded by excitement with junk food. They know they get their hot dog at the game, popcorn at the movie, and get to eat as much as they can when around family.

We tell a child that if they don’t eat their vegetables then they don’t get desert. This is literally telling your child that vegetables are so gross that you should reward them with a delicious food (dessert) for finishing them. Again, not the message we intend to spread, but it is how the child processes such a demand.   

Note: We are not saying any one of these is ‘bad.’ We are showing that the accumulation of it all is life threatening. It leaves no time for excitement to be placed in the positive direction.

When a child moves onto college then the health challenges only become worse. Being low on money and not having the resources of a proper kitchen or enough time, the student often relies on consuming large amounts of fast food, processed food, and pre-made meals. Living in the 'real world,' we also realize that both caffeine and alcohol levels will also begin increasing during this time. With the added stimulants, extra calories, lack of nutrients, and the negative effects of alcohol on digestion (beer belly), this student is bound to gain more weight, lessen their ability to focus, become sick more often, and hurt their ability to retain and process the information that they are taught in class. Thus, resulting in a less healthy student with grades far below what they are truly capable of. 

Fact: If a child is overweight at the age of 18, then there is an 80% chance that this child will be overweight for life!

With all of this, where is the child being exposed to any type of excitement and encouragement around healthy foods and healthy eating? While we are all very well-meaning, and simply want to see our children happy, we are giving them entirely the wrong perception and are leading them down a very dangerous path. We can't wait for a child to take interest before taking action. We can't wait until the child is overweight to begin making changes. We can't expect the child to fend for themselves after we start them off with extremely negative habits in their life.

The good news is that with the right approach, it is extremely easy to reverse all of this and begin pushing the pendulum in the opposite direction. YOU CAN get your child excited about living a healthy life and YOU CAN raise a happy healthy child! You must take a stand today to begin reversing the negative momentum. We promise you that it's not nearly as hard as you imagine.

Remember, genetics (as related to health) is nothing more than a child taking on your habits. At their age they simply have a lifestyle, not the 'habits' that you and I have as adults. They can make changes much quicker and easier than we can - We simply have to give them the opportunity to do so! 


For a little extra push to begin making these changes today, read through the statistics below:

  • 80% of children are expected to be overweight or obese adults.
  • More than 30% of children are expected to develop diabetes in their lifetime.
    • Diabetes is the leading cause of blindness and amputation.
  • 28% of children are classified as having a psychological disorder.
  • A child is more likely to die of cancer today than in 1950.
  • Heart disease, cancer, diabetes, and stroke deaths are increasing.
    • They will continue increasing as children get older if current trends continue.
  • Being obese costs a person approximately $20 p/day in medical costs and loss of productivity (We like to mention the extra food costs as well)
    • That’s $20 p/day you could be giving or taking away from your child for the rest of their life.
  • America’s poor health is losing our country over $1 trillion p/year when compared to healthier countries.
  • Poor health will increase the risk of all diseases and will destroy the child’s ability to control their emotions.
    • This can lead to a full spectrum of neurological disorders, lower self-confidence, and depression.
  • There are no health education standards in American schools.
  • Most schools have no health class.
    • Those that do can teach almost anything they desire, regardless of effectiveness.


Want to get started?
Begin here with a parent's book on how to effortlessly raise a healthy child. If you still have challenges with your child's health then you may contact us for a more personalized approach. 

If your child needs medical attention you may contact our medical department led by Dr. Robin Terranella, by clicking here 

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