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HWCF Lobbyist - Big mistake for the HWCF to put two lobbying firms on the board of directors. By observing the lobbyist, we can see what the HWCF is actually doing, instead of what they say they are doing. (Graphic ‘A’ is made up of lobbying done by just these two companies) - Besides one person on the HWCF staff, all others are ex-government employees or ex-lobbyist. That one other person had ties to Discovery Education which helped the HWCF get their ‘health’ curriculum to 27 million children in America (Refer to Graphic N below)- ZERO people on in the organization have health or education experience. It’s not hard to see they have no interest in either of those. - Beyond lobbying expenses to influence government policy, the HWCF team gives a lot of money to charities ran by political figures. (Refer to Graphic G, I, 6, 7, 10) - Pouring Rights give Coke or Pepsi the ability to restrict schools from selling any other beverages. (An estimate 50% of elementary and 80% of high schools in American have these contracts.)And much much more… Food Company’s influence over government: These companies have a key influence over almost any form of government, and have never lost a major political battle. Examples of lobbying impact: The junk food companies below have been given millions of dollars in government grants. In other words, the American people are paying junk food companies to push their foods on our kids.- No enforceable regulations when marketing to children (half of most junk food company’s marketing budget is spent on kids under 12) - Allowed to actively deceive the public (Example: last year millions were spent discrediting IARC study linking bacon and red meat to a shorter life-span). - Prevented GMO Labeling - Loosened rules on potentially dangerous and/or addicting ingredients - Loosened organic standards - Made pizza and French fries count as a vegetables in school lunches (Over $4 million spent influencing recent school lunch standards update)- Weakened child slave labor laws on imported goods School Nutrition Association: This organization is similar to the organizations in section 2 – A group who started out with the best of intentions, but in the end, lost control the food companies. Now, SNA is working to restrict government as much as possible to prevent lost revenue. Junk food companies both sponsor this organization, and often sit on the board of directors.- For example, a Shwan’s food executive is the Vice Chair. They sell the pizza that is now classified as a vegetable. Received over $3 Million from companies such as; Coke, Pepsi, General Mills, Kellogs, and Dominos.
Healthy Weight Commitment Foundation (HWCF): A lobbying group so important, CEO’s from these companies took the time to be on the Board of Directors. Why would major competitors from the world’s largest food companies work together? - Their common enemy is American’s becoming healthier, and avoiding their products. None of these companies make money off of fruits and vegetables, or just about any non-processed or non-packaged food. The HWCF was set up as a non-profit. This allows these companies to donate to themselves tax-free. We were able to track more than $7.1 million donated to the HWCF by just Coke over the last four years. Lisa Gable, the CEO of the HWCF and a Pepsi executive, was paid $522,000 to run this group. -	Lisa hired her sister’s company for another $423,000 just in 2014Spent $455,000 on just their website.The rest of this graphic will show you how the rest of their money was spent…
put_txt_here Overview: Click through the graphic to get more in depth information. Let’s Move: Promotes Exercise. - Alliance for a Healthier Generation: Attempts to regulate new school food standards the HWCF helped create. Also spend a lot of money ($3 million+) promoting themselves. Partnership for a Healthier Generation: Noone is really sure why this was created. The Alliance, Let’s Move, and a few other companies are involved, but still do all their work through their respective organizations, not the Partnership. They say they are responsible regulating corporate involvement in schools. Likely, the Partnership, being a non-profit, was set up as a way to funnel money from lobbyist without hurting the image of the other groups. (Also spend a lot of money promoting themselves). The Basics: These organizations are intended to promote children’s health. However, while those guys are promoting themselves with the HWCF money, the HWCF is the group actually in schools. $125 Million dollars later, these organizations still just supervise, monitor, and support the HWCF. They are simply supervising the HWCF, whose staff is entirely made up of ex-government employees or lobbyist, and whose board of directors are the CEO’s of the world’s largest processed food & beverage companies and CEO’s of lobbying firms (not a single staff-member or board director with a health or education background).Why not use the $125 Million on helping kids instead..?Outcome:Imagine you’re a manager, and you’re wanting to show you deserve a $50 Million bonus. All you have to do is show one positive result you made, and didn’t have to show anything negative. You get $2 million to spend on research to find that result. Think you could find something?That’s exactly what we have here. The three organization’s primary job is to negotiate deals with food and beverage companies. Then they are responsible for supervising them, evaluating the results, and then reporting it (Find results & get more money).So we end up with One (1) study showing calories sent to the marketplace were reduced, and it’s promoted everywhere. Notice how there were no findings on actual improvements to the kids? We know in 2013 alone, the Alliance spent $1.1 million on four research companies (never heard the results from this).Not to mention the HWCF funds nearly a third of these organization’s budgets. If we include all the respective organizations/companies in section 2 alone, they have spent over $400 Million on this mission (Hard to track since they often send money back and forth between each other)In summary, we have a whole lot of money being spent, and have one irrelevant piece of data to show for it. Meanwhile, kids haven’t seen any type of improvements. Kid’s health still comes last in this whole scheme. Kids fall behind such things as corporate image, self-promotion, self-research, travel, office supplies, and much more.In 2013 the Alliance spent - Office Supplies = $424,555 - Grants to Schools = $395,000
Alliance for a Healthier Generation: The Alliance does two things. The first is the same thing as the partnership, supervising the HWCF. Secondly, the Alliance attempts to regulate the new school food standards the HWCF helped to create. - Pepsi alone spent $830,000 successfully lobbying the new school food guidelines.- Most products in the Alliance “Healthy Snack” catalogue are from HWCF companies. -	Refer to Graphic A, B, C, & D for more info. Spent $1.1 million on four research firms to evaluate the HWCF/themselves in 2013. - Never published any of these findings. Additional spending Breakdown: - Employees: $10.6 Million (5 executives: $672,000)- HWCF Supervision: $770,000- Conventions & Meetings: $592,000 -	Travel: $1.4 Million - Paid Evaluations of themselves: $1.1 Million - Self Promotion: $2 million - Total: $16,462,000- Only gave $395,000 in school grants to actually implement their health programs. The Alliance tries to keep a good image, so all Junk Food donations need to go through the Clinton Foundation in the meantime. Donations to the Clinton Foundation since Alliance began: - Coke: $7.5 million -	Monsanto: $2.5 million - Unilever: $375,000 - General Mills: $175,000 - Pepsi: $175,000 Total: $10,725,000 Let’s Move has to follow the HWCF guidelines due to the Partnership for a Healthier America agreement. - Includes: Not directly stating sugary drinks are unhealthy - Virtually forced Let’s Move to only deal with exercise. Let’s Move: It’s a good message, but there are no results or finances to show for this organization. They now only promote exercise, no nutrition. Considering it requires 2.4 miles of running to burn the calories from 24 oz. of coke, you can see why Let’s Move doesn’t accomplish much. Since Let’s Move is a government program, all donations to Let’s Move goes to the Partnership for a Healthier America.
Kelloggs made it onto the board of directors - HWCF funds nearly half of the Partnerships annual revenue - $6 million raised in 2013 & Nearly $3 million from the HWCF
Robert Wood Johnson Foundation - If you’re in children’s health, you’ll likely see this name pop up regularly. Johnson and Johnson is the primary funder of this organization. Most of the RWJF Board of Directors are current or previous Johnson and Johnson employees. Does Johnson and Johnson have an interest in promoting health? It’s unlikely. Pharmaceutical companies only make money on illness, not health. Let’s look at some of their more recent Lawsuits and see: - $70 million settlement for bribing doctors to sell their drugs in Europe -	$2.2 Billion settlement for pharmacist kickbacks and marketing pharmaceuticals for off-label uses in the United States. - 5,000 people impacted and 500 deaths reported from J&J drug, Xarelto. J&J found to have hidden evidence during clinical trials showing these side-effects. - $72 Million fine in 2016 for baby powder causing ovarian cancer. J&J knew of link since 1982 - $6.3 Million p/year lobbying. - Killed over 12,800 animals (dogs, monkeys, rabbits, rats and mice) while testing Splenda• CEO Alex Gorsky Compensation: $25 Million p/year. - J&J board of directors included: - Arnold Langbo  - Ex Kellogg CEO - Steven Reinemund - Ex Pepsi CEO. Now on the Board of Directors for Walmart - David Satcher – Ex CDC Director. Current CDC and Kaiser Board of directors (CDC creates health and physical education standards).
Founder of PFHA Partnership or a Healthier America - This is a non-profit created by Let’s Move, the Alliance, the Robert Wood Johnson Foundation, Nemours, Kaiser Permanente, and the Kellogg Foundation. Primary job is to negotiate deals with food companies, supervise them, evaluate the outcomes, and then promote everyone’s accomplishments in the end (including their own) - Meaning, it's in everyone's best interest to show positive results (whether they exist or not). Let’s look into their 990 to see how their money was spent: 1) Supporting the HWCF: $1.97 million - 2) Monitor the HWCF: $1.35 million - 3) Promote everyone: $1.34 million - 4) Employees: $2.38 million ($1.35 million to just seven executives) - Total = $6 million artner in PFHA -	All Let’s Move donations go through the partnership. With the partnership being a non-profit, there are less transparency in how funds are used. • If you go to the Let’s Move Active Schools website and try donating money, you’ll notice the donation goes to the Partnership for a Healthier America.
Alliance spent $740,000 in 2013 supervising the HWCF - HWCF gave Clinton Foundation $10.7 Million in last five years. - Clinton Global Initiative gave the HWCF over $500,000 - See how the money goes in circles? RWJF published study showing HWCF reduced their total calories shipped to the marketplace. - So the RWJF was responsible for a study where the outcome impacted their own results since they were HWCF negotiators and supervisors. - Funded by Johnson and Johnson. Most RWJF board of directors are still current or ex- Johnson and Johnson employees. - Johnson and Johnson board of directors included: - Arnold Langbo: Ex Kellogg CEO - Steven Reinemund: Ex Pepsi CEO. Now on the Board of Directors for Walmart. HWCF has donated over $1 million to the American Heart Association
The HWCF was able to get Kellogg’s on the Partnership Board of Directors. - The HWCF makes up three of the six top donors to the Partnership. Important: Shape America is managing partners of Let’s Move Active Schools. SHAPE America is the national society of health and physical education teachers, and help dictate national health and PE standards. The HWCF paid SHAPE America to put their name behind the HWCF’s health curriculum, Together Counts. With the SHAPE name recognition, the HWCF was able get their program out to over 20 million kids (Refer to graphic N for more info). Note: SHAPE America has never once publicized this endorsement. (Maybe they knew it was wrong?)
Alliance spent $740,000 in 2013 supervising the HWCF - HWCF gave Clinton Foundation $10.7 Million in last five years. - Clinton Global Initiative gave the HWCF over $500,000 - See how the money goes in circles? Important: Shape America is managing partners of Let’s Move Active Schools. SHAPE America is the national society of health and physical education teachers, and help dictate national health and PE standards. The HWCF paid SHAPE America to put their name behind the HWCF’s health curriculum, Together Counts. With the SHAPE name recognition, the HWCF was able get their program out to over 20 million kids (Refer to graphic N for more info). Note: SHAPE America has never once publicized this endorsement. (Maybe they knew it was wrong?)
The outcome of this web is that the HWCF is the only group going directly to schools to spread their message of “Health is complicated, eat whatever you want, but just make sure you exercise.”
put_txt_here Importance of	Influencing Schools: I have written an entire book on this topic. Here’s the basic idea: Most people, especially kids, eat unconsciously. We eat what is available, what tastes good, often what’s quick, and it can all be influenced by the mood we are in. This is the habit which we have established. To switch to a healthier diet, we must consciously think of what we are eating until the healthy options become habit. As we all know, these habits are not easy to break. Wanting to eat healthy or learning new information doesn’t really help. The most common way for the transition to take place is when there is enough of an emotional desire to change. For example, this can often happen after a health scare, death of a family member, a wedding, wanting to date, etc. What this means is emotions dominate our eating habits more than any other factor. We have to remove the excitement kids feel around junk food, and replace it with the idea that health is better than any of that. This is actually fairly easy to do once we understand it. - This philosophy is why food companies place such an emphasis on schools. It’s much easier to get a kid excited, and over time that kid will turn into a life-long customer. Often times, all a company needs to do is associate a food with a cartoon, or have a person in authority (parent, teacher, etc) suggest a food to them. - If schools did nothing but promote fruits and vegetables like they currently do Box Tops, the kids would experience more results than anything the companies above have done with $400 Million.
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Box Tops: Promoted in 90,000 schools throughout America. Schools often offer pizza parties to the class that brings in the most. This keeps all the excitement around junk food, and it incentivizes kids and families to eat the processed food so the kids can win more junk food. The big thing with box tops is that they counteract any health education program a school may be using. - MyCoke Rewards for Schools: Also promoted in an estimated 75,000 schools throughout the country. This is a way coke promotes their products to younger kids since they aren’t allowed to on TV. Coke utilizes tactics such as; concerts hosted at winning schools, kids earning bonus points sharing the competition on social media, and financially incentivizing schools to push the program. The School Nutrition Association is the national association of school food workers, and SHAPE America is the national association of health and physical education teachers. The HWCF has utilized many tactics to gain dominate influence over these two organizations. By doing so, the HWCF is now able to influence the entire school health system. This includes; lunch and breakfast standards, snack food standards, and health education and physical education standards. In addition, this influence and financial incentives allows the HWCF to keep box tops and MyCoke Rewards in schools. These organizations also played a role in helping the HWCF’s ‘health curriculum’ become the most widely used health education program in the country (Refer to Graphic N). Read that through again… The HWCF literally has the dominate role on the school health system in America!
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Thoughts and Perception: As mentioned in Graphic J, thoughts and emotions around food will always over-power knowledge when it comes to making eating decisions. For kids, it’s currently not considered ‘normal’ to skip the pizza and dessert, and it’s not normal to try being healthy. Kids wanting to be healthy are forced to be different.The HWCF companies know that as long as health is not the norm, but rather the exception, then they will have won. Think about it, the School of Medicine at Mount Sinai shows sugar to be up to 8-times as addictive as cocaine. With cocaine addicts, we know rehab is one of the best options for treatment. They won’t be exposed to the substance, will get treatment and education, and they will have a built-in support structure. When it comes to junk food and sugar we are doing the exact opposite. Schools are constantly exposing kids to junk food, they aren’t providing proper education, and there is a counter-support structure in place. We are forcing kids to make the decision to be healthy entirely on their own. Then if they do make the decision, we expect them to follow through with it on their own. Meanwhile schools, a child’s environment, and the foods available are all working together push kid back towards the unhealthy lifestyle.Kids have a will-power we have long since lost, but there is no reason we should be fighting against them.Side Note: American’s spend $4.5 billion p/year on Halloween and Easter alone. Not saying you shouldn’t, just showing that we push junk food excitement on kids every chance we get. Control Food Available: Thanks to the HWCF’s involvement in government, lobbying, controlling organizations, and running the School Nutrition Association; the HWCF was able to maintain control of the school food system. Made French Fries and Pizza count as a vegetable in school lunch. -	Largest health study of all time, the Nurses Health Study, showed potatoes (fries and chips) to be the number one food associated with weight gain. The Alliance promotes HWCF products to schools. Most schools utilize HWCF products for school foods, especially breakfast. Box Tops and Coke Rewards means these foods will be eaten more often. Coke and Pepsi have Pouring Rights contracts with an estimated 50% of elementary schools and 80% of middle/high schools. This means that only Coke and Pepsi beverages can be sold there. - These companies did agree to remove soda from vending machines, but these kids will still be getting Coke’s Minute Maid juices and Dasani water (same acidity level as wine), and Pepsi’s Aquafina and Tropicana.No federal government policy has ever passed that would impact HWCF revenue. Importance of Environment: HWCF companies spend almost half of their advertising budget on kids under the age of 12! - They know if kids use their products now then it’s very likely they will be life-long customers. Advertising to children can come in the form of commercials, social media, online games, interactive websites, phone and computers, product placement on tv shows and in cartoons, and much more. -	There are entire books on this and how harmful it is to kids. Parents also make up a major portion of a child’s environment. The HWCF uses tactics such as Mixify, box tops, coke rewards, commercials, etc. to help push their products on kids. Commercials often tell parents how their products are healthy for kids. -	Adding vitamins to a cereal that’s 35% sugar doesn’t make it healthy! -	This is legalized deceptionMany parents feel obligated to help their kids gather box tops and coke rewards to help their child win the prizes. Any parent who wants to help, can’t shop at a health food store such as Sprouts or Whole Foods. You can’t get box tops there. - Conventional stores, such as Walmart, add one more negative aspect to a child’s environment with their in-store marketing tactics. Many of these are specifically designed to target kids. - Example: Sugar-filled cereal is found on lower shelves at eye level with the kids. - Example: Checkout lines with soda and candy is designed to target kids.Refer to “Mixify” for more info. Average Week For a Child: The HWCF dominates a majority of a child’s time awake. As long as they have control over the three sections on the left (Thoughts, Foods Available, Environment), then they will likely control the outcome; lifelong customers. Don’t worry, we can easily take this time back (refer to ‘game plan’ below)
Mixify: This is a simple sticker the HWCF puts wherever soda is sold. The stickers reads “Balance what you eat, drink, & do.”With 28 million kids using the HWCF material, this is a very inexpensive way to do two things. - Confirms the message they teach in their Together Counts curriculum. It’s a small message telling parents that what their kids are learning is true. - Look like you’re trying to help society (Public Relations)
Together Counts: Imagine you are offered $200,000 to create a workbook, but the only way you get paid is if you can follow this guideline – Create a workbook that will be perceived as helping kids be healthy, but won’t actually change a child’s habits. Taking ethics out of the picture, could you do it? That answer is YES, you definitely could, once you put a little thought into it.That is exactly what Together Counts is. It’s a workbook designed by the HWCF.  An organization comprised entirely of Junk Food CEO’s, lobbyist, and ex-government employees – Not a single person to be found who has a health or education background. The term “Together Counts” refers to balancing calories. The HWCF thought it would be a good idea to teach kids ages 5-10 that counting calories is the only way to be healthy. - I’ve been in this business for over 10 years, and I’ve never once met a healthy person who tracks their calorie balance.As you likely know, the program is not designed to help kids be healthy. The HWCF did such a good job with Together Counts, that they were able to create a ‘health curriculum’ that actually promotes junk food! Here are just a couple examples as to how they were able to pull this off, all while looking good in the public eye.Focus on exercise: - Tell kids they can eat whatever they want if they exerciseOnly talk about calories: - Don’t teach about nutritious foods or what foods are harmful.Sound good to adults, but far too complex for kids: - Keep in mind, this is for 5-10 years old kids - Counting calories is by far the most complicated way to try eating. Unless you only eat packaged food, this requires measuring out everything. It also requires one to know how many calories are burned every day and from every activity. - This is far too complex for almost anyone. It involves way too many numbers, and is extremely uninteresting to the kids.Build-up junk food & undermine healthy food - Together Counts regularly uses terms such as this, “You can still eat those foods that are fun and exciting, but you need to create balance” - Psychologically, throughout the entire workbook, junk food is shown to be fun and exciting, and healthy foods are worded to be a burden. - Notice how this mirrors the emotions in junk food commercials... ? If you learned about health through this workbook, this is how you will think: - I ran a mile today, now I can eat whatever I want. - I ran a mile, I need to eat something sweet to balance my calories. - I haven’t eaten today, I should get a Big Mac and Fries to get my calories in. - Healthy: Diet Soda, skipping meals, cereal, anything low-calorie, low-fat, etc... - Unhealthy: Avocado, whole milk, nuts, whole grains, etc. - 6) The curriculum teaches kids nothing of value, and they now perceive health to be extremely complicated. They don’t know what’s healthy, will be conflicted if they learn real information, and may likely perceive that being healthy is too complicated to even try.- And much more… (I’ll write a full article on this soon)